ARTICLE: Emplifi Bot — Unified Analytics for Bot
Source: https://docs.emplifi.io/platform/latest/home/unified-analytics-for-bot
Last modified: 2026-03-04
PURPOSE
The Bot module in Unified Analytics provides pre-built, automatically populated dashboards for monitoring and analyzing chatbot performance across your entire bot fleet. Unlike the legacy Bot Analytics Dashboard, this experience uses the modern Unified Analytics interface — offering richer visualizations, time-over-time comparison, multi-bot filtering, and consistent reporting alongside all other Emplifi data. Use it to understand conversation volume, containment effectiveness, intent matching accuracy, and cross-bot performance comparisons.
HOW IT DIFFERS FROM BOT ANALYTICS DASHBOARD
The Bot module in Unified Analytics is separate from and more advanced than the legacy Bot Analytics Dashboard. Both are available. Unified Analytics for Bot is the recommended reporting path for new analyses.
ACCESSING BOT IN UNIFIED ANALYTICS
Method 1 — From the Application Bar:
- From the Application Bar, click Unified Analytics.
- In the right panel under Discover, select Bot.
- The Bot module opens with its available boards.
Method 2 — From the Bot Overview page:
- Go to the Bots Overview page.
- Locate the bot you want to analyze.
- Click the Analyze button on that bot's panel.
Unified Analytics opens with the Bot Performance board pre-filtered to that specific bot.
AVAILABLE BOARDS
Bot Overview
Provides a high-level summary of incoming conversation volumes, message volumes, unique user activity, and messaging platform breakdown across your bots. Use this to quickly assess overall bot traffic and understand reach.
See: Bot Overview Dashboard (https://docs.emplifi.io/platform/latest/home/bot-overview-dashboard)
Bot Performance
Analyzes containment and escalation rates, intent matching performance, conversation trends, and language distribution in detail. Use this to evaluate how effectively your bots handle customer conversations and identify improvement opportunities.
See: Bot Performance Dashboard (https://docs.emplifi.io/platform/latest/home/bot-performance-dashboard)
DATA SOURCE CONTROLS
| Control | Description |
| Bot selector | Filter by specific bot(s), or select All bots for aggregate data |
| Channel selector | Filter by specific messaging channel (e.g., a specific web chat or social profile), or leave unfiltered for all channels |
| Date range | Sets the time period for all widgets — defaults to last 30 days |
TIME OVER TIME COMPARISON
To compare two time periods (e.g., this month vs. last month), use the comparison period selector in the board controls.
See: Time Over Time Comparison in Unified Analytics
KEY METRICS AVAILABLE
- Conversation volume — total conversations started
- Unique users — distinct customers who interacted
- Returning users — customers who had multiple interactions
- Containment rate — % of conversations resolved without escalation
- Escalation rate — % of conversations transferred to a live agent
- Intent match rate — % of user messages successfully matched to an intent
- Platform/channel breakdown — volume split across web, Messenger, Instagram, WhatsApp, etc.
- Language distribution — languages used across conversations
RELATED ARTICLES
- Emplifi Bot — Bot Analytics Dashboard (legacy)